HOT TIPS TO ENHANCE YOUR DIRECT MAIL'S RESPONSE! - EXEC-U-MAIL DIRECT - The 40-40-20 Rule: Targeting, offer, and presentation are the key factors behind the success of advertising, especially Direct Mail.

HOT TIPS!
HOW TO ENHANCE YOUR DIRECT MAIL'S RESPONSE

Have you ever heard of the 40-40-20 of Direct Mail Advertising?

It's a widely accepted observation in the Advertising Industry that the success of most promotions comes down to three major factors: 40% relies on targeting, 40% concerns the desirability of the product or service, and 20% is based on optimized presentation.

Taking your company to the TOP requires satisfying these three important criteria:

T Identifying the Target - Who needs what you sell? Can you define your most promising customer? This information is invaluable to tracking down and reaching your best prospects.
O What Do You Offer - Is your product or service something people really want and need? Is it unique or preferable to your competitor's? Is the price fair and competitive? Is the season or timing right for your pitch? Are you being effective in conveying value?
P Visual Presentation - Are your printed materials attractive and concise? Are they as easy to read and understand The best chance that direct mail wll meet your expectations depends on clear presentation of what you are marketing and why customers should buy from you.

There's another, perhaps more important criteria: is your marketing cost-effective? If you spend more than it's worth to sell a product or service, including the cost of marketing, production and mailing, your investment can fail. Exec-U-Mail Direct's mission is to keep mailing costs as low as possible while targeting your best prospects.

If you have a Website or are planning to introduce one soon as part of your marketing, you already know how crucial it is to draw visitors to your site. A great site is useless if nobody knows it's there. To be an integral part of your company's marketing strategy, you have to do more than add a Web and email address to your business card. The simple, obvious answer as to how you get the word out is media cross-promotion. When well-targeted Direct Marketing is used to guide people to your online presence, you succeed in delivering the message to your prospects.

How well will it work? Once again, targeting, offer, presentation... it depends on the whole package.

Exec-U-Mail Direct Can Help!
Please Call 310-574-9333
or
Email Us